Considering that most companies these days try to bore you, or confuse you, to death with their automated response systems, twitter has come to me as a savior. In the last year i have made it a point to seek help, if and when needed, from twitter accounts that represent the companies i’m dealing with. The result has been phenomenal. For an impatient, easy to frustrate woman i’ve found the customer service i’ve received via twitter to be the best.
It’s true that not all companies have a twitter presence, but those that do are gaining points by improving on a service that, in my opinion, has been going down the drain in the last decade. And it’s all so easy, i’m on my computer, iPad, or iPhone all day long, i monitor my twitter account all the time, so what’s the big deal in just writing a quick note with my question or concern? Because i’ve followed that train of thought i have managed to exchange a pair of jeans from @hudsonjeans, got answers from the guys @sonos, cleared a mistake on my @paypal acct, had a quickbooks for mac problem solved by @quickbooksmac, and i resolved a fraud incident via @bofa_help. These are jus a few examples and let me tell ya, every single one of them saved me a ton of aggravation and much needed time.