Considering that most companies these days try to bore you, or confuse you, to death with their automated response systems, twitter has come to me as a savior. In the last year i have made it a point to seek help, if and when needed, from twitter accounts that represent the companies i’m dealing with. The result has been phenomenal. For an impatient, easy to frustrate woman i’ve found the customer service i’ve received via twitter to be the best.

It’s true that not all companies have a twitter presence, but those that do are gaining points by improving on a service that, in my opinion, has been going down the drain in the last decade. And it’s all so easy, i’m on my computer, iPad, or iPhone all day long, i monitor my twitter account all the time, so what’s the big deal in just writing a quick note with my question or concern? Because i’ve followed that train of thought i have managed to exchange a pair of jeans from @hudsonjeans, got answers from the guys @sonos, cleared a mistake on my @paypal acct, had a quickbooks for mac problem solved by @quickbooksmac, and i resolved a fraud incident via @bofa_help. These are jus a few examples and let me tell ya, every single one of them saved me a ton of aggravation and much needed time.


This post is in response to my good friend Augusto Pinaud’s last blog entry. He discusses how doing very good work keeps us “in the pile”. It makes us just another guy. My comments:

Such a great point, yet such a hard thing to accomplish. It’s easy, i know, to blame our busy lives for our lack of extraordinary performance. Hiding behing the very good work we do, both in our professional and personal lives, allows us to continue on with the assurance that we are doing very good work.

This discussion reminds me of a conversation we had when we talked about the fear of success. I think this applies. I think that fear in general (for failure or success) is what makes us mediocre, average, and keeps un in the pile.

Making a conscious decision to stop the good work and do something extraordinary raises questions that awaken those fears: for example, will this extraordinary thing i’m going to be extraordinary to me or will be recognized as such by the world? How do we measure what’s extraordinary and what’s very good if it not based on others’ opinion?

To read Augusto’s blog visit: